AhaSend
AhaSend vs SendGrid

The European alternative to SendGrid

SendGrid is part of Twilio, an American company, and its free plan is now a 60-day trial. AhaSend gives you a simple API and SMTP relay with your data in Europe under European law, and 1,000 emails a month free, for as long as you like.

Fair and simple usage-based pricing

SendGrid's free plan is now a 60-day trial; ours stays free for the first 1,000 emails a month. Extra emails cost less than on SendGrid, and sub-accounts are already included in our Pro plan.

Free for the first 1000 emails / month
/ month for 25,000 emails included
Extra emails
per 1000
Campaigns count against the same allowance, no pricing per contact
Features

Thoughtfully crafted for sending transactional emails at any scale

3 sending domains on Free, unlimited on Pro and Max
Campaign Builder for newsletters and campaigns
Transactional templates, stored once and sent by ID
RESTful APIs, SMTP relay, SDKs and CLI
MCP server for Claude, Cursor and other AI tools
Webhooks with signed endpoints
Inbound email routing
Open and click tracking
Customizable retention: up to 7 days on Free, 14 on Pro, 30 on Max
Automatic suppression, DKIM rotation and Reputation Shield
Scoped API keys, IP allow lists and enforced 2FA
Multi-user access with role-based permissions

Compare our prices

How much does sending 10,000 emails cost?

1K2.5M

AhaSend

SendGrid

* Based on publicly available pricing information for plans with features similar to AhaSend.
Open Social
Koninklijke Nederlandse Baseball en Softball Bond
Little League Netherlands
Pretix
Meetergo
SALO
Mijnbatterij
Kurzreisen
Ocine - ¡Elige tu cine!
CYSO Group Logo
Hosting.nl Logo
234 Studio

How AhaSend Features
Compare to SendGrid

AhaSend keeps your email data in Europe under EU ownership, with pay-as-you-go pricing, campaigns in the same plan, sub-accounts and customizable retention. Here's how that lines up against SendGrid, feature by feature.

Pricing

Free Plan
1000 emails / month
PAYG Pricing
Pricing for 25,000 emails

Email Capabilities

Supports marketing emails
Optimized for fast transactional email delivery
Email API
SMTP relay
Suppression management

Integrations and APIs

Webhooks
Unlimited webhooks
Inbound Routing
Unlimited routes
CLI app
Management API
Scoped API Keys
yes

Data Retention

Log retention
1 to 30 days
(customizable)
Message retention
0 to 30 days
(customizable)
Message and log retention on your S3 buckets

Analytics

Link and Open Tracking
Deliverability Analytics
DSN Reports
Available on Max plan

Domain Management

Domain Authentication
Automated DNS setup
DNS Whitelabel
Custom subdomains
Sending Domains
3 (Free) · Unlimited (Paid)

Scaling

Multi-user access
Sub accounts (per-tenant isolation)
Dedicated IPs
Free
(for senders with 300k+ emails per month)
Dedicated IP pools
Included with Max Plan
Bring Your Own IP
Deliverability Consultation
Included with Max Plan

Security

TempMail protection
Yes
(optional)
Typo protection
Yes
(optional)
Toxic recipient protection
Yes
(optional)
Reputation Shield
Two-Factor Authentication
Single Sign-On
Available from /mo plan (Max)
Automatic DKIM Key Rotation
IP Allow List
Yes
(included in all plans)

Compliance

European hosting & ownership
GDPR DPA
Yes (signable)
ISO 27001

Integrate in minutes

Official SDKs for Go and TypeScript, adapters for Symfony, Swoosh and Drupal, guides for 18 frameworks, and OpenAPI specs for everything else.

curl --request POST \
  --url https://api.ahasend.com/v2/accounts/{account_id}/messages \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --header 'Idempotency-Key: UNIQUE-KEY' \
  --data '{
    "from": {
      "email": "[email protected]",
      "name": "Example Corp"
    },
    "recipients": [
      {
        "email": "[email protected]",
        "name": "John Doe"
      }
    ],
    "subject": "Welcome to Example Corp",
    "html_content": "<h1>Welcome {{first_name}}!</h1>",
    "text_content": "Welcome {{first_name}}!",
    "substitutions": {
      "first_name": "John"
    }
  }'

Why teams choose AhaSend

European, audited and built for platforms, with campaigns included

European by Design

SendGrid is part of Twilio, an American company. AhaSend is a Dutch company: your messages, logs and metadata stay in Europe, under European law, without relying on US data-transfer frameworks.

A Free Plan That Stays Free

SendGrid's free plan is now a 60-day trial at 100 emails a day. AhaSend's Free plan gives you 1,000 emails a month, for as long as you like.

Campaigns Without a Second Bill

SendGrid sells Marketing Campaigns as a separate product with its own plans, priced by contacts. AhaSend's Campaign Builder is in every plan, and a campaign email counts against the same allowance as a password reset.

Audited, Not Just Compliant

AhaSend is ISO 27001 certified, with the whole operation in scope, and a member of the Certified Senders Alliance. The DPA applies from signup, and a countersigned copy is one click away.

Sub-Accounts From Pro

On SendGrid, subuser management starts with the Pro plan. AhaSend gives each of your customers a fully isolated sub-account with its own domains, keys and reputation, under one bill: 9 on Pro, unlimited on Max, with white-label DNS on Max.

Data Retention You Control

SendGrid keeps searchable email activity for 3 days on Essentials and 7 on Pro, and sells longer history as an add-on. AhaSend keeps message data up to 7 days on Free, 14 on Pro and 30 on Max, with archiving to your own S3 on Max.

Ready for AI Agents

Connect Claude, Cursor or VS Code through the AhaSend MCP server: send email, investigate a bounce, set up a domain or build and send a campaign in plain language, with the permissions you choose.

Swap the Package, Keep Your Code

Replace the @sendgrid/mail package with @ahasend/sdk, our fully typed TypeScript SDK, or use the official Go SDK. On Symfony Mailer or Swoosh, you only change the adapter. For everything else, the SendGrid migration guide takes you through the switch step by step.

Our Own Network, in Europe

AhaSend runs its own MTA on bare-metal servers it operates itself in European datacenters, on its own network with its own ASN (AS197970). The IP addresses, the reputation and every delivery decision are ours.

What our customers say

Fair Pricing, Real Support

just wanted to reach out and say thank you – with SendGrid's pricing phasing my small business out, and support being absolutely nonexistent on platforms like Mailjet or cloud-based solutions like AWS or GCS, my discovery of y'all overnight was like a BREATH of fresh air.
R

Ryan

SERVERIZZ

Switch from SendGrid in an afternoon