Organize your dedicated IP addresses into customized pools for different email types, domains, or sending strategies. IP pools provide advanced segmentation and reputation management for complex sending requirements.
Enterprise Feature: IP Pool Management is available exclusively on Enterprise plans. Contact our sales team to discuss your IP pooling requirements.
Prerequisites: IP pools require multiple dedicated IPs. You’ll need to be eligible for dedicated IP addresses first.

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What Are IP Pools?

IP pools allow you to group dedicated IP addresses and assign them to specific email types, domains, or sending strategies. Instead of using all your IPs for all email types, you can create targeted pools for optimal deliverability and reputation management. Example Configuration:
  • Transactional Pool: Order confirmations, password resets, account notifications
  • Marketing Pool: Newsletters, promotional campaigns, announcements
  • Domain-Specific Pools: Separate IPs for different brands or subdomains

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Why Use IP Pools?

Reputation Isolation

Protect critical emailsKeep transactional emails separate from marketing to ensure delivery reliability

Domain Segmentation

Brand separationDifferent IPs for different domains or brands to maintain distinct reputations

Volume Management

Optimized sendingDistribute volume across pools based on email type and ISP requirements

Strategic Control

Advanced configurationFine-tune IP assignment for specific campaigns or sending patterns

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When IP Pools Are Useful

Complex Sending Requirements:
  • Multiple Email Types: Transactional, marketing, and notification emails
  • Multiple Domains: Different brands or business units with separate domains
  • High Volume: Millions of emails monthly requiring sophisticated IP management
  • Reputation Strategy: Need to isolate different types of sending for optimal deliverability
Common Use Cases:
  • E-commerce Platforms: Separate transactional receipts from promotional emails
  • SaaS Companies: Isolate critical system notifications from marketing campaigns
  • Agencies: Manage different client domains with dedicated IP pools
  • Enterprise: Complex multi-brand organizations with diverse sending needs
Volume Requirements: IP pools are most beneficial for organizations sending millions of emails monthly across multiple categories or domains.

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How IP Pool Management Works

Custom Configuration:
  • Pool Creation: Define pools based on your sending strategy
  • IP Assignment: Assign specific dedicated IPs to each pool
  • Email Routing: Configure which email types use which pools
  • Domain Mapping: Route different domains through designated pools
Management Features:
  • Performance Monitoring: Track metrics for each pool separately
  • Reputation Management: Independent reputation building for each pool
  • Load Balancing: Distribute sending volume across pool IPs
  • Failover Protection: Backup IPs within pools for reliability

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Getting Started with IP Pools

IP pool configuration is customized for each enterprise client based on their specific requirements:

Assess Requirements

Evaluate your sending needs:
  • Email types and volumes
  • Domain structure and brands
  • Reputation management goals
  • Compliance or separation requirements

Contact AhaSend

Discuss your IP pooling strategy:Our enterprise team will work with you to design the optimal pool configuration for your sending patterns and business requirements.

Implementation

Custom setup and configuration:
  • Pool creation and IP assignment
  • Email routing configuration
  • Testing and optimization
  • Training on pool management

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Enterprise Support

What’s Included:
  • Custom Pool Design: Tailored configuration based on your requirements
  • Dedicated Account Management: Direct access to IP pooling specialists
  • Performance Monitoring: Advanced analytics for each pool
  • Ongoing Optimization: Regular review and adjustment of pool strategies
Technical Requirements:
  • Multiple Dedicated IPs: Typically 3+ dedicated IPs minimum
  • High Volume: Generally 1M+ emails monthly for effective pool utilization
  • Technical Integration: API or SMTP configuration for pool routing

Dedicated IPs

Learn about dedicated IP requirements and eligibility

Bring Your Own IP

Use your own infrastructure with advanced IP management